Günter Reichelt
DEEN

Career

Born in June 1949 in the Rhineland. A German-Swiss entrepreneur, resident in Zurich since 2000.

1965

The foundation

Apprenticeship as a commercial clerk in a mill weaving fine worsted suiting. The handshake, loyalty to suppliers, the customer as the thing that matters most. His unorthodox way with customers and correspondence was noticed early. He was given charge of the sample department.

1970

First management post, aged 20

Sales office manager at an embroidery works producing high-fashion and traditional embroidery. He reinterpreted the strictly conservative house style of correspondence entirely. In parallel, evening studies in textile engineering at the Wuppertal school of textiles.

1970-1976

Rising through the fashion industry

Managing director of a large fashion store, board member of an advertising association, sales and marketing director of a fashion company.

1976

Managing director

A mid-sized garment factory with 108 staff. He set up contract manufacturing in northern Greece, at a time when the country was still under military rule.

1977

Into business for himself

1981

Monitor arms

Invention, registered design and trade mark protection, international design awards. He built an industrial operation to manufacture them.

Mid-1980s

Annualised hours and a share in production value

His own system of working time, pay and customer orientation for the shop-floor workforce.

1990/1991

CIM Academy, Magdeburg

Appointed to the board of the CIM Academy, an affiliated institute of the Otto von Guericke University in Magdeburg, immediately after the fall of the Wall. Its subject: computer-integrated manufacturing: the joining of information technology, production processes and company organisation.

It was an appointment to an institution that ceased to exist shortly afterwards. In the course of the Stasi vetting, around 70 per cent of the academy's 37 professors were removed from office and the academy was dissolved. Reichelt lived through that period at close quarters, a rupture that still echoes in eastern German society today.

since 2000

Albis AG, Zurich

Sector-independent business and marketing concepts for mid-sized companies in Germany, Austria and Switzerland. What sets it apart: Albis AG takes responsibility for its concepts working in practice. Board appointments follow from that, among other things.

2008

Cosmetic Analysis

A concept for the foundation for the promotion of skin health, developed with Andrea Lehr and built by André Pankratz. The platform went online on 5 June 2008. CosmeticAnalysis Est. was founded, with Reichelt serving as CEO and board member on an unpaid basis.

2012

The world's first interactive quality seal

2020

Buy-out and rebuild

After the sponsoring foundation wound down, Reichelt and Andrea Lehr took over CosmeticAnalysis Est. in equal shares. André Pankratz rebuilt the technical infrastructure from scratch: the beginning of Transpareo.

2022

Transpareo AG, Zug

The web development arm was spun off into a company of its own.

2026

Agentic Leadership Architecture and the Transpareo Foundation

Launch of the self-service portal transpareo.com. The foundation entered formation.